Singapore's No. 1 SEO Consultant - Why is Search Engine Optimization an Effective Marketing Tool today?

With more than 1.2 billiion people using search engines on a daily basis, obtaining higher rankings is one of the most cost effective online marketing tools you can implement in today's online world.

Search Engine Optimization (SEO), also known as Search Engine Marketing or Search Engine Placement, is a process (some call it an art) of making your site and its content highly relevant for both search engines and searchers. Successful SEO helps your site gain top positions on search engines for relevant targeted keywords or keyphrases.

Do you know that 81% of Internet users rely on search engines to find the information they need? Therefore, having a high ranking in search engines should be critical to your Internet marketing strategy. Unfortunately, many businesses fail to realize the importance of search engines, building their site without any regard to search engine compatibility at all.

On the other hand, many people assume that submitting their web site to lots of search engines will automatically increase traffic to their site. This isn't the case. When someone conducts a search on a search engine for a keyword related to your site's products or services, does your page appear in the top 10 matches or does your competitor's? It's likely that your site is simply not ranked high enough. To fix this problem, your site may need assistance from a Singapore SEO Consultant like Xirlynx Innovations, that specializes in Singapore Search Engine Optimization Services.

"SEO may be just one part of an online Internet marketing strategy, but it is the fundamental part. It's the baseline. If you are doing nothing else, SEO and keyword-related advertising can make up 80 to 90 percent of your traffic."

Brand Week Online Magazine

Xirlynx's Singapore SEO Consultant know how to strategically improve your search engine placement. Using innovative techniques and widely accepted "Ethical SEO Practices", we produce a risk-free search engine marketing campaign that creates more top placements than any other Singapore SEO company.

More traffic equals more sales, a better bottom line, and dramatic ROI your Internet marketing investment will continue to pay off in new customer acquisitions with impressive results!

Achieving a high ranking on the internet search engines is like having the best advertising bargain imaginable. Think about it this way: of the millions of searches conducted each day, the sites that appear at the top of the search results essentially get free website promotion services. The resulting visitors to those sites are more likely to purchase products and services since they were specifically searching for that information.

SEO provides a very low cost of advertising with a probable high rate of return, giving you an excellent Return-on-Investment.

WHAT OUR SINGAPORE SEO CLIENT SAY...

Thumbs up to Xirlynx for designing our website, and for the prompt service which they have rendered. They were able to give me what I asked for and showed great initiative and creativity. They also gave very positive suggestions as to how we can improve our rankings. Well done! Dr. David Ng Clinical Director Implant Dental Centre Pte Ltd www.singaporeimplant.com

SEO Benefits

Increased targeted traffic - When your website is listed on top of search engines, you will start to enjoy more 'targeted' traffic. We refer this traffic as 'targeted' traffic because these are people who actually searched for your products or services, and this would also mean that they are more likely contact you or buy from your site. In short, the more targeted traffic you have to your site, the more the potential sales will be.

Global target market - When you deploy search engine marketing as one of your marketing channel, you will now be looking at a global audience. Search engines are being used by people from around the world - your products and services can now reach places that traditional marketing method can't.

Reduced marketing cost - SEO is a cost-effective marketing channel for companies that are interested to extend their business internationally. As opposed to other traditional marketing strategies, SEO has less risks yet giving higher potential returns.

Measurable ROI - With the availability of comprehensive monthly statistics reports, you can now track and study your visitors in many ways. For instance, you are able to find out how many visitors and how many sales transactions are made from different search engines. This way, you will know which search engine brings you more returns and you may want to focus your website optimization on the other search engines.

Dominate your competition - When your site is listed on top of search engines, you have that extra advantage against your competitors. Naturally, you will enjoy more traffic, more enquiries and most importantly, more business opportunities.

Our SEO Methodology

Our Singapore SEO Consultant can deploy a successful SEO campaign for your business that will guarantee higher search engine rankings and more traffic.

Our SEO Services includes:

KEYWORD RESEARCH & ANALYSIS
We undertake extensive keyword research to determine what people are typing into search engines to find products and services similar to yours. Using our SEO software, we analyze the resulting search keywords and phrases for performance and determine how many other sites are competing for high rankings with the same terms. Based on our findings, we will present to you:

the number of global searches per day for a given keyword
the number of sites competing with you for the same keywords
the number of competitor sites which has basic optimization

We then provide you with a list of search terms especially tailored for your site, in order of potential ranking performance on the various engines. Working closely with you, we revise and streamline the list to come up with five or ten priority search terms for each page being optimized.

SITE COMPATIBILITY REVIEW
Using S.E.C.R.E.T. (Search Engine Compatibility Review & Evaluation Technique), we will analyze your existing site for search engine compatibility issues. We will then prepare a comprehensive report to outline the existing issues on your site plus recommendations on how to improve search engine compatibility.

SITE OPTIMIZATION
Upon finalizing the keywords, we then perform the optimization work using the tailored keywords. The optimization process include:

(a) Tags Optimization - creation of the right TITLE and META tags using your chosen keyword for each of the pages optimized for.

(b) Design Optimization - improving the design elements of your site, for e.g. incorporating ALT Image tags, removing flash, image links, and many more.

(c) Code Optimization - rectification of any html code errors.

(d) Content Optimization - improving your site copy to make it more relevant to search engine's algorithm.

SEARCH ENGINE SUBMISSION
We will hand-submit all of the pages on your site that were optimized to the world's top 3 search engines - Google, Yahoo!, MSN. Professional search engine submissions will be made to engines and directories where your site is not already listed. Once your site has been submitted to search engines and directories, you must be patient! Keep in mind that search engines can take anywhere between 2 to 3 months to list your site, so you may not notice ranking improvements within a few months.

LINK BUILDING CAMPAIGN
A highly recommended phase in the Search Engine Optimization process is a link building campaign to help improve your site's link popularity, an important factor in the ranking algorithms of many major search engines these days (particularly Google). This would include:

Researching and locating top sites in your niche market that are highly relevant to their target audience and have excellent linking potential.

Working closely with you to select the most relevant sites to exchange links with.

Contacting and requesting reciprocal links from each of the target sites individually. This is a time-consuming process that must be done manually, one at a time. There are no shortcuts and no automated software is ever recommended. The goal is to establish a professional, search engine friendly and mutually beneficial relationship on your behalf with the right link partners for your business.

SITE RANKING MAINTENANCE
To ensure up to date listings, we monitor your site rankings every month and each month, where there is a significant drop in rankings or your URL has disappeared from the index, your site is resubmitted to the relevant search engine or directory. We do this very carefully, so as not to cause your site any ranking penalties from over submission. We will also "fine-tune" your META tags from time to time during the duration of the contract, to ensure your target search terms keep ranking well.

We also supply monthly search engine ranking reports for you to track improvements for your site on main search engines and directories for chosen search terms for 12 months. Keep in mind that search engines can take anywhere between 2 to 3 months to list your site, so you may not notice improvements within a few months.

SEO Case Studies: Proven SEO Results for our clients
Note: Results are correct at time of print

Client: Singapore's top 5 Polytechnics Engineering Education Portal Achievement: Top 10/20 on Google and Yahoo!

Client: Asia's Leading Serviced Office Operator Achievement: Top 10/20 on Google and Yahoo!

Above are just a few samples of the SEO results that we have achieved for our clients. To find out more about the SEO solutions that we offer, contact us now to request for an appointment.

Request for an Appointment

Contact us now to learn more about our SEO services. Our Singapore SEO Consultant would be more than happy to assist in every way possible.